Electric vehicles (EVs) have long been perceived by the masses as niche products. Hence, they’ve traditionally been targeted towards tech-savvy consumers. Only recently did this trend start shifting , with new demographics beginning to show an interest in EVs-- until the pandemic struck. As we head down the path of recovery, questions remain on how the EV market will take shape in the years to come. Despite the progress in the EV business worldwide, three key challenges still act as roadblocks for the go-to-market strategies of manufacturers. Here’s how we are overcoming them.
During the pandemic, when our country came to a standstill, we realised how much we missed the sound of birds chirping. When vehicles went off the road, we understood how the ever-increasing air pollution levels used to block beautiful views. When work-based travel was cut off, we realized the value of slowing our lives down. And as we gradually emerge from the pandemic, we’ve had ample time to think about our collective choices as human beings and their impact on the environment. We, at Kabira Mobility, have been evaluating and assessing this impact and if we had to describe our solution to it in one word, it would be RideToLiv. Because now is the time to take action and work towards sustainability. And we wish to pass this philosophy on to every person who is passionate about riding.