Electric vehicles (EVs) have long been perceived by the masses as niche products. Hence, they’ve traditionally been targeted towards tech-savvy consumers. Only recently did this trend start shifting , with new demographics beginning to show an interest in EVs-- until the pandemic struck. As we head down the path of recovery, questions remain on how the EV market will take shape in the years to come. Despite the progress in the EV business worldwide, three key challenges still act as roadblocks for the go-to-market strategies of manufacturers. Here’s how we are overcoming them.
The primary reason why electric vehicles (EVs) are projected as the mode of transport for the future is their potential to save the environment. When EVs become more common, air pollution caused by two-wheelers are expected to decrease significantly. But this will only be possible if there is large-scale adoption of EVs, for which, there are a few barriers along the road. The most common one is high prices. While this is true to some extent, EVs cover up their extra cost very early in their lifecycles and can hence contribute to significant savings in the long run.
The Earth needs saving and it’s high time we get serious about that. The effects of global warming have become apparent already and are affecting our daily lives. According to NASA, 2016 and 2020 were the warmest years on record, as the global average temperature was 1.02°C warmer than the baseline 1951-1980 mean. Extreme events like cyclones, draughts, and forest fires are becoming more frequent. Polar ice in the Arctic and Antarctic regions is melting, and could cause severe flooding events in the near future. While all this is happening, most of us are making small changes to our lives like using organic products and recyclable goods, but the fact that our vehicles are still actively polluting the environment can be hard to live with. EVs can be the most practical solution to this problem.
During the pandemic, when our country came to a standstill, we realised how much we missed the sound of birds chirping. When vehicles went off the road, we understood how the ever-increasing air pollution levels used to block beautiful views. When work-based travel was cut off, we realized the value of slowing our lives down. And as we gradually emerge from the pandemic, we’ve had ample time to think about our collective choices as human beings and their impact on the environment. We, at Kabira Mobility, have been evaluating and assessing this impact and if we had to describe our solution to it in one word, it would be RideToLiv. Because now is the time to take action and work towards sustainability. And we wish to pass this philosophy on to every person who is passionate about riding.
Manufacturing accounts for nearly 17% of India’s GDP and provides millions with employment in the country. This sector is connected in many ways to several other industries, helping India thrive as an economy. However, one of the biggest issues that the sector has had to deal with is its contribution to industrial pollution and environmental degradation.