Challenges in go-to-market strategies of EV makers and how Kabira Mobility is overcoming them

Electric vehicles (EVs) have long been perceived by the masses as niche products. Hence, they’ve traditionally been targeted towards tech-savvy consumers. Only recently did this trend start shifting , with new demographics beginning to show an interest in EVs-- until the pandemic struck. As we head down the path of recovery, questions remain on how the EV market will take shape in the years to come. Despite the progress in the EV business worldwide, three key challenges still act as roadblocks for the go-to-market strategies of manufacturers. Here’s how we are overcoming them.

World Environment Day 2021: Everything You Need To Know

Every year, the United Nations Environment Programme (UNEP) celebrates June 5 as the World Environment Day (WED). It is used as a platform to raise awareness about environmental issues such as pollution, overpopulation, global warming, and wildlife crime. Through WED, the UNEP intends to drive change in the consumption patterns of the global population and review international environmental policies. Like last year, this year’s event will also be held virtually. Let us see what’s on the agenda.

Sustainable Infrastructure — A Must In The Fight Against Climate Change

Countering climate change is the need of the hour. The concentration of greenhouse gases in the atmosphere is at a record high and it continues to rise. While emissions saw a slight decline during the pandemic, they are on their way back to pre-pandemic levels. According to a United Nations report, the world is set to see its warmest five years on record, and this trend is likely to continue in the future. There’s a lot of work that remains to be done to reach our goal of keeping the global temperature increase below 2°C or at 1.5°C. We need rapid and impactful changes in tandem with economic or industrial development. This makes sustainable infrastructure crucial.

Why EVs Are The Right Choice For Saving Costs As Well As The Environment

The primary reason why electric vehicles (EVs) are projected as the mode of transport for the future is their potential to save the environment. When EVs become more common, air pollution caused by two-wheelers are expected to decrease significantly. But this will only be possible if there is large-scale adoption of EVs, for which, there are a few barriers along the road. The most common one is high prices. While this is true to some extent, EVs cover up their extra cost very early in their lifecycles and can hence contribute to significant savings in the long run.

Big Manufacturing Units Need to Go Green before it’s Too Late

Manufacturing accounts for nearly 17% of India’s GDP and provides millions with employment in the country. This sector is connected in many ways to several other industries, helping India thrive as an economy. However, one of the biggest issues that the sector has had to deal with is its contribution to industrial pollution and environmental degradation.

E-Bikes: One Of Our Best Bets Against Climate Change

E-bikes are emerging as a highly efficient solution for individual as well as fleet use. They are budget-friendly and help save on fuel costs too. And then of course, they are eco-friendly vehicles which emit zero harmful gases. In India, where the demand for two-wheelers is high right now and analysts predict two-wheeler sales to grow by 6-8% over the next 5 years, the availability of e-bike solutions can definitely contribute to a cleaner and greener tomorrow.

Switching to Eco-Friendly Practices in Manufacturing Facilities is the Future

Industrialisation and environmental responsibility - historically, these two terms have been perceived as opposites and even now, industrialisation is associated with pollution, toxic emissions, and overall environmental degradation. However, with some conscious effort, large-scale industrial growth can coexist with sustainable practices. For that to happen, all stakeholders involved will have to consider the magnitude of industrial impact on climate change and work towards mitigating risks.

How Exactly Can Electric Vehicles Contribute to Greater Sustainability?

As you read this, polar ice caps continue to melt, increasing the threat of rising sea levels. Every year, we continue to witness extreme events like cyclones, forest fires, and droughts, that are severely affecting our planet’s health. Not to mention, pollution levels are rising year-on-year, making something as primal as clean air to breathe, inaccessible. But things can certainly get better if we try. Acting responsibly towards the environment is the need of the hour and one of the most impactful solutions for a sustainable future is electric vehicles (EVs). Here are a few ways in which EVs can contribute to greater sustainability.

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